Launched several years ago, let’s take a look back at the beginnings of the OLFY adventure.
Launching the project
The project started in 2019, during the Les Entrep’ programme, where we won a France prize,” begins Clothilde Dubernet. Following that, I graduated from engineering school and threw myself 100% into developing the Olfy project.”
The eponymous company was created in June 2021 and has since been incubated at the LMT (Laval Mayenne Technopole).
We are developing a solution for adding an olfactory dimension to virtual reality experiences,” continues the entrepreneur. We launched the product in September 2022.
"It humanises digital".
Olfy, whose main objective is to increase its turnover to €100,000 by 2023, employs two people “but we want to expand the team with the arrival of a technical director and a sales representative”. At the La Mayenne innovates awards, the Laval start-up is defending its “innovative and adaptable” solution for all virtual reality headsets. The advantage of our solution is that it provides a complete and unique multi-sensory customer experience, involving all the senses,” insists Clothilde Dubernet. It’s unique in France, it awakens the five senses, pleasure and emotions, and it humanises digital.
Olfy’s aim is to “create a link” between companies and their customers, through other communication channels, “because social networks are saturated”. And his solution is ready for deployment. The health crisis was beneficial for me, because it enabled me to develop the product while the world was taking a break, and then come up with a ready-made product when business resumed,” says the designer. What’s more, it raised awareness among the general public and the scientific community of the importance of the olfactory sense.
The olfactory sense, which is often forgotten in immersive reality experiences, is Olfy’s main asset. Already a candidate last year at La Mayenne innove, the Mayenne entrepreneur is looking forward to this year’s event “to be challenged once again on the business side and to gain greater visibility in the region”. A legitimate leitmotiv for a young company with just one wish: to grow even more.