Olfactive Landscapes: When Guerlain revolutionises the fragrance experience
An exceptional collaboration with a legendary fashion house
OLFY is honoured to collaborate with Guerlain, the iconic French perfumery and luxury house, recognised worldwide for its exceptional expertise and unique olfactory heritage. Together, we are pushing the boundaries of sensory experience by creating immersive experiences that transcend simple olfactory discovery.
Art and Matter: When VR enables the discovery of a fragrance
Three iconic creations
The ‘Olfactive Landscapes’ experience invites visitors to discover three gems from Guerlain's L'Art et la Matière collection:
• Néroli Plein Sud: Inspired by the southern travels of Antoine de Saint Exupéry, renowned explorer and author of The Little Prince, Guerlain's perfumers have created a stunning olfactory journey between earth and sky.
• Rose Barbare: In this woody floral fragrance, the metallic facet of aldehydes brings the rose to life. Unexpected notes of honey and patchouli add to the mystery.
• Pêche Mirage: Deliciously tempting, Pêche Mirage is an ode to captivating fruity accents. A scent that sublimates the unexpected tension between the addictive gourmand notes and the depth of the leathery notes.
A total immersion in the creative universe
Each fragrance is presented in its inspirational environment, recreated in an imaginary and poetic landscape in virtual reality. Visitors discover each bottle immersed in its natural landscape:
Néroli Plein Sud : Transported to a sun-drenched Mediterranean landscape, where neroli flowers dance in the warm breeze, surrounded by lush vegetation under an azure sky.
Rose Barbare : Immerse yourself in a theatrical world of crimson hues, where scarlet roses unfold majestically in a mysterious and enchanting atmosphere.
Mirage Peach : Immersed in a dreamlike world of pastel pink hues, where peaches seem to float in a dreamy sky dotted with cottony clouds, creating a feeling of poetic weightlessness.
These virtual environments transcend simple representation to become true sensory tableaux, where every visual detail harmoniously interacts with the corresponding olfactory notes.
The voice of Guerlain's in-house perfumer: A unique narrative dimension
The experience is enriched by an exceptional narrative dimension thanks to the testimonials of the perfumer behind these creations. His voice guides visitors through his creative process, revealing the inspirations, emotions and artistic choices that gave birth to each fragrance.
This intimate narrative allows visitors to understand the soul of each creation and experience the inspiring journey of a great Guerlain perfumer from the inside.
OLFY technology at the service of excellence
Perfect synchronisation
Our scent diffusion technology perfectly synchronises the release of fragrances with visual and narrative sequences. Each note and each accord is revealed at just the right moment, creating total sensory harmony that amplifies the emotional impact of the experience.
Absolute olfactory fidelity
The fragrances diffused faithfully reproduce Guerlain's original creations. This fidelity allows visitors to discover the true accords and nuances of the L'Art et la Matière fragrances, in all their complexity and refinement.
From the VivaTech trade fair to Guerlain boutiques
The ‘Olfactive Landscapes’ experience was unveiled in preview at the VivaTech trade show in April 2024, where it generated considerable enthusiasm among visitors and industry professionals.
From January 2025, this revolutionary experience will be rolled out in Guerlain boutiques, offering customers a new way to discover and enjoy the brand's creations. This initiative marks a turning point in the luxury perfumery customer experience.
To facilitate this multi-store rollout, OLFY has developed a transport case specially designed to hold the entire system (VR headset and scent diffusion system). This portable solution guarantees an identical and optimal experience in every point of sale.
The future of the fragrance experience
This collaboration with Guerlain perfectly illustrates the potential of virtual reality enhanced by scent in the world of luxury and perfumery. By allowing customers to literally immerse themselves in the creative world of perfumers, we are opening up a new dimension of discovery and emotion.
‘Olfactive Landscapes’ does more than just let you smell a fragrance: it tells its story, reveals its soul and transports visitors to the poetic universe that gave birth to it.