Creative Week: the olfactory experience revolutionised by Cinquième Sens
A partnership with a pioneer in independent perfumery
We had the honour of participating in Creative Week organised by Cinquième Sens, an independent composition house founded nearly 50 years ago. This collaboration fits perfectly with Cinquième Sens' vision, which, since its inception, has promoted artistic approaches and innovation in perfumery.
Every year, the creative team at Cinquième Sens reaffirms its original mission by offering a unique olfactory experience based on a topical theme. The 2025 edition brought together innovative partners who share the same passion for sensory exploration:
- Eco French Lab - Expert in Olfactory Marketing
- OLFY - Our olfactory diffusion technology for virtual reality headsets
- HyperHOL Holograms - Immersive holographic solutions
- Sensia.ai - Search tool with integrated artificial intelligence
Innovation at the service of creation
At the heart of this event, Cinquième Sens offered a virtual reality experience enhanced by our olfactory diffusion. Participants were able to discover a selection of Cinquième Sens creations in a specially designed virtual environment, where each fragrance was revealed in its optimal sensory context.
This demonstration perfectly illustrates the philosophy shared by both companies: to make each olfactory encounter a unique sensory exploration, at the crossroads of original creations and technical innovations.
This collaboration demonstrates our ability to integrate ourselves into the ecosystem of French perfumery excellence. By equipping VR headsets with our diffusion devices, we enable perfume creators to present their works in a totally new dimension, where visual immersion harmoniously interacts with the olfactory experience.
Creative Week 2025 thus confirms our position as the leading technology partner for innovative players in the perfume industry, united by a common quest: to transform the olfactory discovery into a true sensory journey.
